When to Keep Your Psychology Today Listing
Despite the 5 reasons to cancel your psychology today listing, there are a few situations when keeping your Psychology Today listing might be the answer. Here we break down what those instances are.
New Practices
For new practitioners or those who have recently relocated, Psychology Today can be an invaluable tool for building an initial client base due to its high visibility and credibility.
Specializations in High Demand
If you specialize in areas with high demand but low availability in your region (such as EMDR, trauma therapy, etc.), your listing can help you reach clients specifically seeking those services.
Ongoing Referrals
If your Psychology Today listing continues to bring in a steady stream of clients that align with your practice's focus, it remains a valuable asset. If you have already calculated the ROI from psychology today and it remains profitable for you. If you haven’t calculated ROI yet, check it out here.
Marketing Mix
For those who have successfully integrated their Psychology Today listing into a broader marketing strategy, it can continue to serve as a vital component of your overall online presence.
Keeping Up With Competition
In highly competitive markets, maintaining visibility where potential clients are looking can be crucial. If your competitors are listed and you're not, you might miss out on opportunities.
Bottom Line:
whether to keep or cancel your Psychology Today listing depends on a variety of factors including cost-effectiveness, market saturation, client demographics, reliance on the platform, and the evolution of your practice. Regularly assessing your marketing strategy and the platforms you use is essential in ensuring that your efforts are aligned with your practice's goals and the needs of the clients you aim to serve.